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From increased supply chain visibility to reduced labor and shrinkage to brand protection-retail is a market tailor-made for RFID. Initiatives from such leaders as Wal-Mart, Best Buy, Target and Albertsons have helped to provide the initial impetus for RFID deployment. From a receiving perspective, RFID eliminates labor, letting you quickly scan pallets and avoid opening cases to get down to the item level. Now forward-looking consumer packaged goods suppliers and retailers are pinpointing areas where RFID can help drive new ROI.


These areas include:

  • Increasing sales and customer satisfaction by reducing out-of-stocks through item-level visibility of what's in the backroom and on the shelves
  • Enhancing the effectiveness of timed product promotions through visibility into which stores executed on time and which did not
  • Slashing the reconciliation of mis-ships by promoting more accurate shipping
  • Preventing product counterfeiting, diversions and theft through mass, reliable item-level identification

Low cost tags and highest performing readers
Alien Technology is heavily engaged in the retail sector, supplying pallet to case to item-level visibility with interoperable, multi-protocol RFID readers and the industry's low cost, highest quality RFID tags. More than any other vendor, Alien has been instrumental in driving down the costs of mass RFID deployment by reducing the cost of tags and is the dominant tag supplier in the current retail initiatives .

Pioneering applications
Gillette, Vanity Fair, and others have turned to Alien for RFID innovation. For example, in a recent pilot for an apparel company, use of RFID enabled daily, 30-minute physical inventories of an entire store using a hand-held reader scanning tags embedded in price labels-thus contributing to a 99% in-stock position.

This and other innovative implementations illustrate the kind of ROI that Alien RFID technology can deliver across such key areas as stock management, shrinkage control and employee productivity.

To help you get started in leveraging state-of-the-art RFID, Alien offers a RFID-Ready Kit for Retail Industry Compliance-comprising the hardware, training, services and information needed for successful planning and deployment of RFID.


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